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Content Provider : Business Source Premier
Subject : consumer preferences
Subject : critics
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Academic Journal
Toward Extending the Compromise Effect to Complex Buying Contexts.
Authors :
Dhar, Ravi
1
;
Menon, Anil
2
;
Maach, Bryan
3
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CONSUMER preferences
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MARKETING
; *
PURCHASING
Source:
Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p258-261. 4p. 2 Diagrams, 2 Charts.
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